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McKay Media Management

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220-201-0740

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www.linkedin/in/drewmckay

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CLIENTS

for CREATIVE SERVICES & PROJECT MANAGEMENT

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Video Production Projects

DOCUMENTARY

The Making of Blue Spectrum

It was a joy to interview, film, script, and edit this video that features the story of Zayne Harshaw, a talented young musician with autism, and his band, Blue Spectrum.

A Club Without Walls

This project was designed to highlight a program that supports people with disabilities in gaining skills through volunteerism and to tell the stories of the individuals involved. The objectives were awareness and education.

Role: onsite director and interviewer, filming of b-roll and all post-production including graphics & editing.

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Client Spotlights

These client spotlight videos ​videos were developed to help ​staff understand the impact of ​their work through visibility into ​the purpose and outcomes of ​their projects for clients.


These were shared with the staff ​at our weekly all-staff meeting. ​Intended for internal use and ​culture building, so they ​contained video tropes and ​inside jokes the team ​appreciated. They also provide ​insights into the comprehensive ​work done with each client.

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Role: onsite director and interviewer, filming of b-roll and all post-production including graphics & editing.

Training Examples

I played a vital role in the development of training material into online training modules for the entire catalog of the Ohio Alliance of Direct Support Professionals CIP, CAP, and FLS courses.

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These courses were previously ​only taught in person. ​Development into online ​training modules included ​supplemental research, ​scripting, and the combining of ​several elements, including ​animation, graphics, voiceover, ​and visual presentation. ​Interviews and recordings were ​developed to support the ​learning as needed.


I then worked with the online ​LMS to publish the courses, ​assessments, and evaluations as ​required.

Role: project manager, onsite director and interviewer, scripting, filming of b-roll, hiring and managing of voice and video contractors and all post-production graphics, animations, and editing. LMS development.

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Special Projects

As part of my work for the Ohio Alliance of Direct Support Professionals, I had the opportunity to work with various organizations on special projects that helped highlight innovative programs or celebrate important events. For these projects, I would hire a contractor to support the filming. I handled the 2nd camera, interviews, and all post-production, including graphics and editing myself. Additionally, for the cooking show I operated a live broadcast, streaming through our platform to support watch parties.

Role: Onsite director and interviewer, filming of b-roll and all post-production including graphics & editing.

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SOCIAL Outreach

I independently developed further outreach for WorkerBee.TV. with Informational content for our ideal customer. I completed scripting, editing videos, and developing graphics. I had over 3700 impressions in a given week with this content.

Role: Ideation, scripting, and all post-production including graphics & editing.

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EXPLAINERS

Videos are a valuable way to ​support the comprehension of ​difficult-to-understand concepts ​and to promote access to ​resources, explain programs, and ​gain audience support. Here are ​some examples of videos created ​from end to end.

Role: onsite director and interviewer, filming of b-roll and all post-production including graphics & editing.

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MAGAZINE PUBLICATIONS

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2014 Ohio Public Images

Awareness Awards

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CONSULTATION & STRATEGY

About THE PROJECT

American Rental Association approached our organization with dwindling revenue and challenges with recruiting and retaining members. They desired to complete a total overhaul of their structure and strategy to support a digital transformation. We interviewed and researched to develop a strategy that included a complete restructuring, two platforms, and a commitment to two series of videos.

Project COMPONENTS

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PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed project plans based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

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FILMING COORDINATION

Coordinated the filming of 25 interviewees in sessions with a videographer including prep of scripted materials and conducting interviews.


QUALITY ASSURANCE

Oversaw the execution of the Scripting and editing adherence to brand guidelines and QA throughout the development.

Services

TEAM MANAGEMENT

Managed team execution of the project and acted as primary point of communication between stakeholders.

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ASSET DEPLOYMENT

Worked with the organization to deploy the assets to channels and platforms as desired.

Signing the Contract

CONSULTATION

Conducted interviews and research to develop a comprehensive strategy which was condensed into a report

MEASUREMENT & ANALYSIS

Measured the success for the client by analysis of data through platforms, developing analytics report, and providing regular ongoing consultation.

Deliverables

TEAM: 25

Consultation Reports

18 Business Insight Videos (EXAMPLE)

12 Animated Safety Series (EXAMPLE)

18 Podcasts (EXAMPLE)

  • Project Manager (me)
  • 5 Consultants
  • 3 Videographers
  • 7 Script Writer
  • 10 Video Editor


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Project Management

Educational VidEO CAMPAIGN

About THE PROJECT

Amputee Coalition received two grants to create materials for their community. We supported them in determining the best way to meet their objectives within their budget. The series of videos resulted in a substantial number of assets. We were able to capture, script, edit, and deliver 29 videos in under 3 months. The client was extremely happy with the results.

Project COMPONENTS

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Signing the Contract

PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed a project plan based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

TEAM MANAGEMENT

Managed team execution of the project and acted as primary point of communication between stakeholders.

SCRIPTING QA

Oversaw the writing of all scripts to client specifications and conducted QA through review process

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FILMING COORDINATION

Coordinated the filming of 25 interviewees in sessions with a videographer including prep of scripted materials and conducting interviews.


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VIDEO QA

Oversaw the execution of the editing including ideation, graphic management, and QA throughout the development.

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ASSET DEPLOYMENT

Worked with the organization to deploy the assets to channels and platforms as desired.

MEASUREMENT & ANALYSIS

Measured the success for the client by analysis of data through platforms and developing an analytics report.

Deliverables

7 Educational Videos (EXAMPLE)

4 Stakeholder Videos (EXAMPLE)

2 Advocacy Videos (EXAMPLE)

11 Resource Center Videos

5 Your Level of Limb Loss Videos

TEAM: 29 Teams of 6

  • Project Manager (me)
  • Videographer
  • Script Writer
  • Video Editor
  • 2 QAs
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EVENT PromO And ON-SITE Production

About THE PROJECT

Clients like Amputee Coalition and WCR engaged us for their annual event to capture and create content. Prior to the event, we created promos and hype videos through a team that included an in-house content developer, a contract videographer, and a contract editor. For the event we worked with the team and planned sit-down interviews for a variety of campaigns and programs, b-roll capture of the event, spontaneous interviews of the participants, and on-site editing and production of daily recaps.

Project COMPONENTS

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PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

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PROJECT PLANNING

Developed project plans, schedules, and capture lists. Communicated, monitored, and adjusted the plan as needed.

Services

TEAM MANAGEMENT

Managed team of contractors and internal staff in successful execution of the project.

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ON-SITE PRODUCER

Oversaw the capturing of content, adherence to schedule, and production of the videos.

Deliverables

2 Event Promo Videos (EXAMPLE)

3 Daily Recaps (EXAMPLE)

21 Interviews (EXAMPLE)

TEAM: 5

  • On-Site Producer and Interviewer (me)
  • Videographer (Contractor)
  • Script Writer
  • Video Editor pre-event
  • On-Site Editor
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ANIMATED VidEOS

About THE PROJECT

Clients like Susan G. Komen worked with us in order to help make complex scientific topics easy for the general public to digest. We produced several series of videos for them including the Share for the Cure videos and Big Data for Breast Cancer videos. The process requires additional planning to get to a digestible and legally approved script, achieve the desired look, and coordinate feedback of multiple groups of stakeholders. These were executed with a team of three which include

Project COMPONENTS

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PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed a project plan based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

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STORYBOARD DEVELOPMENT

Oversaw the development of the storyboard including ideation support, adhesion to the brand guidelines, and QA.


VIDEO QA

Oversaw the execution of the editing including ideation, graphic management, and QA throughout the development.

Services

TEAM MANAGEMENT

Managed team execution of the project and acted as primary point of communication between stakeholders.

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ASSET DEPLOYMENT

Worked with the organization to deploy the assets to channels and platforms as desired.

Signing the Contract

SCRIPTING QA

Oversaw the writing of all scripts to client specifications and conducted QA through review process

MEASUREMENT & ANALYSIS

Measured the success for the client by analysis of data through platforms and developing an analytics report.

DeliverableS

3 Big Data Videos (EXAMPLE)

3 Share4Cures Videos (EXAMPLE)

TEAM: 5

  • Project Manager (me)
  • Script Writer
  • Animator
  • 2 QAs
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Docu-series production

About THE PROJECT

Jobs of Tomorrow and Transformative CEO were docu-series which I had the opportunity to support. JoT was a unique opportunity for clients to have a television series-level production where they could reach a larger audience around workforce initiatives. Since it was produced for TV, there were a lot more regulatory requirements around it and the process was intensive. Each season had 24 episodes and additional assets.

Project COMPONENTS

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Services
Signing the Contract

PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed project plans based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

TEAM MANAGEMENT

Managed team execution of the project and acted as primary point of communication between stakeholders.

SPONSORSHIP

Supported the funding of the project through strategy, resource development, and working with sponsors.

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FILMING

Facilitated arrangement of filming of subject matter experts and of b-roll to support production.


QUALITY ASSURANCE

Oversaw the quality of the project and execution of to client requirements throughout the development.

MARKETING

Supported the clients in developing and executing an omni-channel deployment strategy to support engagement

MEASUREMENT & ANALYSIS

Measured the success for the clients by analysis of data, developing analytics report, and providing regular ongoing consultation.

Deliverables

6 episodes (EXAMPLE)

6 Member Profiles (EXAMPLE)

6 Micro Learnings (EXAMPLE)

TEAM: 19

  • Project Leader (me)
  • 1 Producer
  • 4 Videographers
  • 3 Script Writers
  • 6 Video Editors + 3 Graphic Designers
  • 2 Color graders
  • 2 Audio Technicians

OTT: Amazon (HERE)

OTT:Tubi (HERE)

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Media & LMS PlatformS

About THE PROJECT

A multi-media hub platform, a Learning Management System and a Solution Center were part of the wrap around services provided to clients. Working with the IT team, we built the platform, configured it to each client, and migrated their content. There was then ongoing support provided for optimization and issues.

Project COMPONENTS

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PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed project plans based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

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ASSET MIGRATION

Led execution of migration of content from other platforms to support consolidation.


QUALITY ASSURANCE

Oversaw the execution of the platform build and QA throughout the development.

Services

TEAM MANAGEMENT

Managed team execution of the platform and acted as primary point of communication between stakeholders.

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TRAINING & SUPPORT

Provided initial training and ongoing support to the client.

Signing the Contract

CONFIGURATION

Gathering of the specifications for the platform from the client, communicating with the team and ensuring execution

MEASUREMENT & ANALYSIS

Measured the success for the client by analysis of data through platforms, developing analytics report, and providing regular ongoing consultation.

Deliverables

Media Platform (EXAMPLE)

LMS Platform (EXAMPLE)

TEAM: 6

  • Project Manager (me)
  • 3 Developers
  • 2 QAs
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LIve panel webinar

About THE PROJECT

The Live Panel webinar is a live production streamed to various platforms, which allows unique levels of interactivity between the audience and the experts as well as a higher-quality live show through the use of graphics. The project engages both creative services in scripting questions, creating graphics, and in editing a promo, a videographer for live switching of graphics using OBS software, and IT to ensure connection to platforms. There was a team of 6 for each live panel, which included a content developer, a graphic designer, a video editor, a videographer, and an IT professional, led by me.

Project COMPONENTS

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PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed a project plan based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

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FILMING COORDINATION

Supported execution of the rehearsal, promo filming, and the execution of the live show. acting as a virtual producer

QUALITY ASSURANCE

Ensured the quality execution of the project including ideation, graphic management, scripting, and streaming.

Services

TEAM MANAGEMENT

Managed team execution of the project and acted as primary point of communication between stakeholders.

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ASSET DEPLOYMENT

Worked with the organization to deploy the assets to channels and platforms as desired.

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GRAPHICS DEVELOPMENT

Facilitated the development of show specific graphics and their implementation.

MEASUREMENT & ANALYSIS

Measured the success for the clients by analysis of data, developing analytics report, and providing regular ongoing consultation.

Deliverables

Live Panel Event (EXAMPLE)

On-Demand Video (EXAMPLE)

Graphics Package

TEAM: 6

  • Project Manager (me)
  • 1 Question Writer
  • 1 Motion Graphic Designer
  • 1 Video Editor
  • 1 Videographer
  • 1 IT Specialist
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Recruitment VidEO CAMPAIGN

About THE PROJECT

Darling Consulting Group worked with us on several series of videos. This was their first large series, and it was aimed at the recruitment of new employees by profiling their current staff, highlighting their values and featuring a partner relationship.

Project COMPONENTS

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PROPOSAL WRITING

Scoped project, partnered with the sales team to determine budget, then authored a proposal and secured agreement.

PROJECT PLANNING

Developed a project plan based on the client’s deadline. Communicated monitored, and adjusted the plan as needed.

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FILMING COORDINATION

Coordinated the on-site filming of 9 interviewees with b-roll including schedule and shot list development and

VIDEO QA

Oversaw the execution of the editing including ideation, graphic management, and QA throughout the development.

Services

TEAM MANAGEMENT

Managed team execution of the project and acted as primary point of communication between stakeholders.

Audio And Video - Video Views

ASSET DEPLOYMENT

Worked with the organization to deploy the assets to channels and platforms as desired.

Signing the Contract

SCRIPTING QA

Oversaw the writing of all scripts to client specifications and conducted QA through review process

MEASUREMENT & ANALYSIS

Measured the success for the client by analysis of data through platforms and developing an analytics report.

Deliverables

9 Social Media Videos (EXAMPLE)

1 Company Values Video (EXAMPLE)

1 Partner Profile Video (EXAMPLE)

TEAM: 9 Teams of 5 + 1 Videographer

  • Project Manager (me)
  • 1 Videographer (Contractor)
  • Script Writer
  • Video Editor
  • 2 QA
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Professional Reccomendations

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Additional Available at: www.linkedin/in/drewmckay

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